1. Buyer’s Home
Platform: Shopify
Client: Maryam Naveed
Domain: buyershome.shop

I designed and developed an eCommerce store for Buyer’s Home, providing a seamless shopping experience for customers. The store features a user-friendly interface, intuitive navigation, and robust functionality to support a wide range of products. This project involved customizing Shopify themes, setting up product categories, and integrating payment solutions to enhance the overall shopping experience.

2. Nirixi
Platform: WordPress
Domain: www.nirixiapparel.com

Nirixi is my personal brand website, showcasing my apparel line. Built on WordPress, the site is designed to reflect the brand’s identity with a modern and stylish look. I focused on creating an engaging user experience with easy navigation, detailed product pages, and a smooth checkout process. The website highlights the brand’s unique style and serves as a central hub for all things related to Nirixi.

3. Sarena Optics Blog
Platform: WordPress
Client: Anser Wadood

Domain: https://sarenaoptics.zarnabasad.com

For Anser Wadood, I developed a blog website dedicated to Sarena Optics. The site features a clean and professional design, optimized for readability and user engagement. I implemented various blog functionalities, including categories, tags, and search options, to ensure visitors can easily find and read articles. This project aimed to provide valuable content and insights related to optics.

4. Maryam Naveed Blog
Platform: WordPress
Client: Maryam Naveed

Domain: www.maryamnaveed.com

I created a blog website for Maryam Naveed, focusing on delivering a visually appealing and user-friendly platform for sharing content. The site is designed to accommodate various types of posts, including articles, updates, and multimedia content. With an emphasis on easy navigation and a responsive design, the blog aims to provide an excellent reading experience for visitors.

5. Sample Sales Dashboard

Check out the Samples Sales Dashboard I crafted with PowerBI. This dynamic tool provides a clear view of essential sales metrics, featuring:

• Revenue: Track overall sales performance and financial health.
• Employee: Analyze individual contributions and performance.
• Product Name: View details of the products being sold.
• Product ID: Access unique identifiers for each product.
• Price Per Unit: Monitor pricing trends and adjust strategies.
• Supervisor Name: Identify the supervisors overseeing each sale.

This dashboard delivers comprehensive insights into sales operations, helping you make informed decisions and optimize performance. Explore the data and see how I’ve turned sales information into valuable insights!

6. PakWheels Dashboard

Explore the PakWheels Dashboard I designed using PowerBI. This interactive dashboard offers a comprehensive view of key automotive data, including:

• Mileage: Track the distance covered by vehicles.
• Make: Identify the car manufacturers.
• City: Analyze the distribution of cars by city.
• Model: View various car models available.
• Price: Monitor car prices for informed decision-making.
• Ad Reference: Access unique identifiers for each ad.

This dashboard provides insightful analytics, allowing users to make data-driven decisions and better understand market trends. Dive into the details and see how I’ve transformed raw data into actionable insights.

7. Restaurant Sales Dashboard

I developed a comprehensive Power BI dashboard for restaurant sales data, designed to provide clear insights into key performance metrics. The dashboard tracks and visualizes various aspects, including customer details (name, ID), revenue generated, total sales figures, quantity of items sold, tip amounts, and menu item performance. It also includes filters for analyzing orders by date and payment method. This dashboard is perfect for helping restaurant managers quickly identify trends, optimize menu offerings, and enhance overall customer experience.

8. Customized Sports Goods E-Commerce Website (Geargrove)

I developed a fully customized sports goods e-commerce website on WordPress using Elementor, showcased at sportgoods.zarnabasad.com. The site features a modern and interactive design with Lottie animations that enhance the user experience. I created a wide range of product types, including virtual, downloadable, grouped, variable, and simple products, ensuring flexibility and variety for customers. The website is optimized for performance, offering a seamless and engaging shopping experience across all devices.

9. HR Dashboard for Software Company

In this project, I developed a comprehensive HR dashboard for a software company, designed to streamline and enhance their human resources management. The dashboard integrates a range of HR data, providing actionable insights into employee metrics. Key features include:

• Interactive Data Visualization: Utilized line graphs and clustered bar charts to display trends in employee performance, salary distributions, and department comparisons over time.
• Detailed Analysis: Incorporated fields such as hire date, job roles, and experience levels to offer a nuanced view of workforce dynamics.
• Customizable Filters: Enabled dynamic filtering by department, job role, and experience to allow users to drill down into specific segments of HR data.
• User-Friendly Interface: Designed with a clean, intuitive layout to ensure ease of use and accessibility for HR managers and stakeholders.

This dashboard provides the software company with valuable insights to make informed decisions about recruitment, salary adjustments, and overall HR strategy.

9. E-Commerce Sales Dashboard

10. HR Analytics Dashboard

11. Amazon Prime Dashboard

12. Spotify Dashboard

13. Restaurant Dashboard

13. Amazon Dashboard

This dashboard provides real-time insights into Amazon’s sales, customer behavior, and market trends, enabling data-driven decisions to drive business growth.

Some of the key features include:

– E-commerce functionality for seamless data integration
– Advanced DAX measures for in-depth analysis and visualization
– Real-time reporting and analytics

14. Automotive Search Trends

Discover comprehensive keyword insights with this interactive Google Keyword Dashboard focused on the automotive industry. Designed to help marketers, SEO professionals, and automotive enthusiasts, this dashboard offers:

• Competition Analysis: Break down keyword competition by average monthly searches to identify high-opportunity terms.
• 3-Month Trend Overview: Track changes in search volume and competition over the last three months for a dynamic view of market shifts.
• Keyword Breakdown: Explore top-performing keywords by average monthly searches and uncover potential areas for growth.

This dashboard provides the data you need to fine-tune your strategies and stay ahead in the automotive market. Perfect for those looking to optimize their SEO, content strategy, or ad campaigns.

15. Remote Jobs Keyword Analysis Dashboard

16. Tv Shows Dashboard – Google Keyword Data

Unlock detailed keyword insights with this interactive Google Keyword Dashboard dedicated to the world of TV shows. Whether you’re in entertainment marketing, content creation, or SEO, this dashboard provides powerful data to optimize your strategy:

• Competition Analysis: View keyword competition based on average monthly searches to pinpoint popular or emerging shows.
• 3-Month Trend Analysis: Monitor changes in search volume and competition over the past three months to stay ahead of the latest trends.
• Keyword Performance: Discover the most searched TV show-related keywords and identify high-potential opportunities.

This dashboard is a must-have for anyone looking to enhance SEO strategies, target the right audiences, or stay on top of the latest TV show trends.

17. Finance Dashboard

18. My Upwork Profile

19. Meta Ads Performance Dashboard for Nirixi and Buyer’s Home Campaigns

Nirixi Meta Ads Campaign Overview:
For Nirixi, I managed and optimized five distinct Meta ad campaigns to enhance product visibility, engagement, and conversions. Each campaign was tailored with targeted demographics and interests to reach the ideal audience segments, ensuring optimal ad reach and relevance. Utilizing a data-driven approach, I monitored key performance metrics, including CTR, conversion rates, and CPA, to continuously refine campaign elements and maximize ROI.

Buyer’s Home Makeup Organizer Campaign:
For Buyer’s Home, I launched a specialized Meta ad campaign focused on the 360-degree makeup organizer, targeting beauty and organization enthusiasts. The campaign highlighted product features and practical uses through engaging visuals and compelling ad copy, aimed at increasing product appeal and driving sales. Metrics such as daily reach, engagement, and conversion rates were closely tracked to optimize ad performance and maximize return on ad spend.